When curating a draft lineup there are several schools of thought on how to establish the perfect selection. While it might be tempting to separate your lineup into two sections, IPAs and not IPAs, or put on all crispy pils and lagers, variety is key in ensuring customers are able to find a beverage they will enjoy and order another round. First, it’s important to know what type of establishment you are; a sports bar located near a stadium is going to have a drastically different optimized lineup than a specialty beer bar in a trendy part of town.
You want to be sure you have your bases covered. An easy-drinker beer is key for people who enjoy the traditional light lagers. These are often good opportunities to introduce local light offerings to customers who haven’t tried a new beer in years. Styles like Pilsners, Cream Ales, & Lagers work well here.
Next, you’ll want to look at covering your IPAs. Given their popularity, it’s important to keep a variety around including some standards as well as trying out different styles to cover hazy, traditional, double ipas, fruity ipas and session. IPAs are also a great place to play around with offerings from local producers.
You’ll also want to dedicate a few lines to beer styles that people generally tend to stick to. For example, a dark beer like a Stout or Porter and something tart and funky like a sour or gose.
Including a non-traditional beverage on tap is also gaining popularity. Nitro Coffee or Kombucha in a keg can be a unique addition to any lineup.
The most important thing is to know what products, styles, and flavor profiles sell well at your location and which ones don’t. By using historical depletion rates, days on tap, and sales data, BrewLogix can help you identify your revenue drivers and inventory liabilities. BrewLogix aggregates beer data from BreweryDB including styles, flavor profiles, and brewery types and assigns relevant attributes to each tap handle. Now you know what styles you are over-saturated in, what styles are revenue drivers, and which types of breweries (National Mass, Regional or Local Craft) sell best in your unique environment. You can also lookup any previously sold product or style at your location to tell exactly how well it sold in the past compared to all products, or products in that style/brewery category.
Additionally, BrewLogix can quickly help you identify “which sells better: draft or bottle?” If 90% of a product’s sales are in cans/bottles and only 10% is draft, that draft line may be an inventory liability. Replacing it with something that performs at or above the average is an immediate increase to total draft sales.
The last and most important thing to do when managing a tap lineup is ensuring that the products you serve are fresh and drinkable. BrewLogix sensors keep track of that for you and alerts you when a keg has been on tap too long. Put those on special and move on to something else that better fits in your optimal tap lineup!
BrewLogix can give your on-draft program a competitive advantage by helping you design the best draft lineup for your unique location. That’s a win for your customers and your bottom line.
Andy Troxel is the Director of Client Success for BrewLogix. He’s traveled the world and experienced the best craft brews in their local environment. Look for him at any beer festival near you!